Book review: Naked Conversations

Feb 15, 2006

I've just finished reading Robert Scoble's and Shel Israel's book Naked Conversations. It's about corporate blogging and "how blogs are changing the way businesses talk with customers". This falls in the category I call, "books by American authors who get paid by the number of pages and is therefore unnecessary long and boring". The book is filled with stories from different companies and their experiences with blogging. What I really wanted was a sort of checklist of do's and don'ts, and the book actually has one, sort of. I have definitely learned something from the book, but it could be done in three or four chapters instead of 15. However, I would recommend reading it to anyone who plan to blog, because it has some interesting pointers and facts.

The reason I read this book was because the company I work for (Traceworks) is about to embark in the world of corporate blogging. So I thought I'd better get acquainted with the basics before writing something stupid on there. I probably will anyway...

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Comments (8) -

Pelle
Pelle
2/15/2006 7:55:25 PM #

Can I borrow the book? ;)

 Jim Turner
Jim Turner
2/15/2006 8:25:41 PM #

Don't worry Mads we will all be here to cheer you on and make sure you stay on the path!

Maybe they will sign ou up for the Blogonomics Blog Cruise and yiou can come and see and learn more!
www.blogonomics.net

Jim

 Andrew
Andrew
2/16/2006 2:13:47 AM #

If what you wanted was a checklist of "blogging dos and donts" why didn't you just google the phrase I've just quoted? Perhaps you wanted a rich set of case studies to put the checklist in context? Then again, perhaps not, because that's what Naked Conversations provides, and you didn't like it.

 Jeremiah Owyang
Jeremiah Owyang
2/16/2006 2:52:17 AM #

I don't think the intention of this book was to provide a "HOW TO BE A GOOD CORPORATE BLOGGER" but really to share and promote how companies and have open and authentic converations with their customers.

I don't think there is a specific list of Do's vs Don't that will apply to every single blogger in every single market (despite which country they are from)

This book explains Why, and what others have done, it's not intended as a rule book for business blogging --as none could really exist.

Either way, you're entitled to your opinion as much as I am!

best regards

 vaspers the grate
vaspers the grate
2/16/2006 4:53:36 AM #

You sound retarded. Are you? I mean you sound like the guy who says, "I hate her cooking" as he uses his bread to soak up the last spot of gravy.

You sound like a guy who likes cartoons and comic books and recipes for success.

If you're going to do a corporate blog, you'll need a lot more than Naked Conversations. I predict your corpo-blog will fail miserably.

Hey Mr. Programmer: bite me.

Mads Kristensen
Mads Kristensen
2/16/2006 6:16:16 AM #

Thank you Jim, I will do my best.

I agree with you Andrew, that the book wasn't what I was hoping it to be. Maybe my expectations where to high or in a different context. Anyway, the books has some nice qualities that I really like, and some i really don't.

 Paul Morriss
Paul Morriss
2/16/2006 6:41:10 AM #

Long? Yes. I would say that's a sign of good research. They could give you a list of dos and don'ts, but then so could I, but you wouldn't buy my book. All that stuff backs up what they say, and occasionally contradicts, but that's good honest research.

Boring? Maybe.

 shel israel
shel israel
3/16/2006 2:03:00 PM #

Sorry you didn't much like the book. In fact Robert and I intended to write a "Why to," not a "how to" blog.  There are lots of really good how to books on blogging coming out.  Among them are efforts by Jeremy Wright, Shel Holtz and, very shortly, one by DL Byron and Steve Brobach.  You might try gving one of those a shot.

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Mads Kristensen

Mads Kristensen
Program Manager at the Microsoft Web Platform team and founder of BlogEngine.NET.

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The opinions expressed herein are my own personal opinions and do not represent my employer’s view in any way.